Quality Certificates Alleviate Consumer Aversion to Sponsored Search Advertising
نویسندگان
چکیده
منابع مشابه
Online Sponsored Search Advertising as a Quality Signal and its Impact on Consumer Bahvior
The advent of sponsored search advertising raises many interesting questions regarding consumer's behavior, seller's advertising strategy, and the ensuing market dynamics. Online markets are characterized by significant information asymmetries and consumers rely on a number of informational cues or signals to infer the seller's quality. Of the various quality signals, advertising and price have...
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ژورنال
عنوان ژورنال: Social Science Research Network
سال: 2022
ISSN: ['1556-5068']
DOI: https://doi.org/10.2139/ssrn.4155772